LEGO x Levi's | LEGO x Ikea products now available

The clothes look weird.

LMAO

That model does not look happy.

There's an Italian designer that came up with a woman's bag with he words LOVE in LEGO plates like 10 years ago. She took it to a party and it was a huge success. Eversince, her and her brother run a successful business with many high quality fashion products having LEGO artefacts. Les Petits Jouers is their brand.

None of this is to my taste, but that hat is just ridiculous.

@bookmum said:
"That model does not look happy."

Yeah, I hope he does something fun with the money he earned from that shot, like buy a big Lego set.

Inb4 “Why are the Lego set designers working on this and not new sets!”...

@chrisaw said:
"Inb4 “Why are the Lego set designers working on this and not new sets!”..."
Almost nobody actually thinks that. People who don't like this aren't upset because these clothes are somehow taking away from new sets being produced (of course they don't), they are upset simply because their beloved brand is being associated with... this.

That's why Levi's and Ikea stuff is being sold at the same time: if you wear the Levi's clothes, you can put a BYGGLEK on your head, and top it off with a beanie!

;)

Why is the song Whip It running through my head right now?

@CCC said:
" @chrisaw said:
"Inb4 “Why are the Lego set designers working on this and not new sets!”..."

LEGO set designers aren't working on it."

Apologies, sarcasm wasn’t clear in my initial comment. There were people naively moaning in the previous Levi press release article that the release of these collabs with other companies somehow affected Lego’s development of their own product.

Lego, please stop these silly money-grabbing cooperations with other companies and focus on your core product. This will dilute your brand.

Entirely agree with @Dude45 above. Aren't these sort of out there collaborations exactly the sort of thing that led to the LEGO groups financial issues back in the early 00's that almost killed the company? They bought in a new CEO that stopped all that sort of thing, pared back the product lines and said that they should go "back to the brick", perhaps time to do that again?

Hahaha. This is clothing for kindergarten kids. I really, really cannot believe anyone older than 6 would wear that. I wonder what the male model in the picture thought after the photo shoot. That looks embarrassing on him.

After visiting the Levi's site I think that only T-Shirts with some sort Lego emblem are acceptable. For fanboys that think they have to show their love for Lego. I would expect to meet adults with this kind of shirts with Lego emblem at Lego exhibitions or similar. That would be Ok and fitting. But with these patches and extreme colors... OMG.

Bob the Builder

@teran01
"Hahaha. This is clothing for kindergarten kids. I really, really cannot believe anyone older than 6 would wear that. I wonder what the male model in the picture thought after the photo shoot. That looks embarrassing on him."

Exactly that. What an embarrassing thing to wear... Top it off with the Adidas sneakers and off you go (nowhere)

I'm still gob-smacked that this collaboration passed any sort if litmus test. Combined with the shift towards their 18+ range, the condescending (bordering on offensive) tone of recent press releases and the belief that their fans will happily support the inevitable price rises in their upcoming plastic to paper packaging move, its becoming apparent that the inmates are now running the asylum. I'm entirely convinced that the marketing department have, rather cleverly, convinced management that its actually THEM who are responsible for the company's success over the last 12-18 months.
I can't wait for the inevitable backlash by Greenpeace et al. It's widely accepted that the environmental damage caused by denim manufacture (of whom Levi Strauss & Co are one of the leading culprits) is bordering on criminal. Add to this the almost non existent reinvestment and corporate responsibility by such companies in environmental and social programs in the areas where they manufacture and were left with a partnership that makes TLG look ridiculous.
TLG ended a decades long partnership with Shell due to perceived environmental concerns and they're getting into bed with the likes of LS&C and Adidas? Mind boggling....

The hat makes the model look like an Abe Simpson cosplayer, no wonder he looks uncomfortable.
On the other hang, if you buy some CMFs, your pockets are full and you have full bags in both of your hands, at least you have somewhere to put them.

@Apedemak said:
"Entirely agree with @Dude45 above. Aren't these sort of out there collaborations exactly the sort of thing that led to the LEGO groups financial issues back in the early 00's that almost killed the company? They bought in a new CEO that stopped all that sort of thing, pared back the product lines and said that they should go "back to the brick", perhaps time to do that again?"

Mostly repeating my comments from the earlier article on this topic:

No, this is not similar at all. At that time they were refocusing their complete business away from the iconic brick. All those "non-core" activities were done in-house, and they had completely lost control of their supply chain/internal logistics. Jørgen Vig Knudstorp gets all the credit for the turnaround, but Bali Padda as COO was the one getting the supply chain back in shape.

Today's collaborations involve somebody in Marketing/an external agency working together with e.g. Levi's on the product those partners create. No TLG set designer, element designer or anybody in manufacturing is spending much time, if any at all, on these collaborations.

There's hardly, if any, risk for TLG in these collaborations. If the products don't sell, they just get less licensing fees.

In addition it's a bit difficult to reconcile AFOL's being unhappy with TLG releasing too many great D2C sets so they cannot keep up, and AFOL's complaining about TLG losing focus on the brick.

What I am most surprised off is that we have an adult model. I thought we'd see clothes for kids and it would have made sense.

@stlux said:
SNIP
There's hardly, if any, risk for TLG in these collaborations. If the products don't sell, they just get less licensing fees.
SNIP

I'm sure this is the EXACT argument used by the Marketing Department to justify TLG's involvement.
And, personally, I see it as incredibly short sighted and counter intuitive. As a lifelong fan of TLG's products and practices, I just can't reconcile these recent partnerships with the company's stated push towards environmental sustainability and corporate responsibility.
I cant help but feel that despite loyal and intelligent fans and customers being able to accept that, at their core, TLG are one of the worlds largest manufacturers of petroleum based products, the company themselves seem to want to distance themselves from what is essentially (and likely will be for quite few decades to come) their core business.
Recent work towards environmental sustainability (plants to plastic, reduction and recyclability of packaging and the new plastic to paper policy) appear, on the surface, to point towards a caring and forward thinking company. Recent collaborations make the company appear to be uncaring and/or ignorant of the the very same principles they are so loudly touting elsewhere.
As the worlds most recognised brand, its unfathomable that they can be unaware of how bad it makes them look and negatively affects the good work they do elsewhere. Though I may be alone, there is no way anyone can convince me that whatever financial gain TLG is making from these partnerships justifies their existence versus the erosion of the apparent good work they ARE doing. All while adding weight to any argument that recent sustainability moves are simply attempts to 'greenwash' their credentials.

Its an old but accurate saying - You lay down with dogs, you wake up with fleas.

The model pics reminds me of how Back to the Future 2 predicted future fashion would look, and not in a good way.

@bookmum said:
"That model does not look happy."

Indeed, while sporting the “Relaxed Hoodie”, he looks anything but relaxed!